Once we have completed your brand audit, we take what we have learned and use it to tailor a strategy for your brand communications, all aimed at achieving your business goals – which have been identified in the audit.
Together with you, we plan the most effective way to build and develop a positive and profitable connection with your target market. By formulating a comprehensive Brand Communication Strategy we can enable you to:
• IDENTIFY THE APPROPRIATE BRAND VALUES
• SPECIFY YOUR UNIQUE SELLING PROPOSITIONS
• CLEARLY DEFINE YOUR KEY MESSAGES
• IDENTIFY WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS
• HOME IN ON WHAT’S UNIQUE TO YOU
After that we set about finding the best way to transform these differences into a selling edge.
Next we map out the most appropriate way to penetrate the market and get your message out to your potential customers; we make recommendations to ensure the right message is communicated to the right people, at the right time, using the right tone and the right media.
ONCE YOUR STRATEGY IS COMPLETE, IT’S TIME TO LOOK AT THE BRAND COLLATERAL, WHICH YOU CAN READ ABOUT HERE >>>
READ ENOUGH AND JUST WANT TO GET STARTED? THEN CONTACT DARWIN NOW >>>