Who are they? Since 1990 Siebert have been providing innovative business telephone systems and telecoms solutions to virtually every industry sector. The company’s success is founded on offering improvements which are simple, practical to deploy and highly effective in resolving the real-life business issues faced by their customers.
What did the brief call for?
The new logo had to convey that Siebert are not only about telephone systems, but also about delivering the right solution for the customer by recognising that each customer has specific, different needs – consequently every solution will be different.
No two customers are ever the same, and no two solutions are either.
“Darwin Brand Consultants designed our company branding in 2007 and we have put it to work hard for us ever since. We’ve applied it across a range of stationary and the usual documentation you’d expect to use it on however I am constantly delighted at how well the design and the brand application guidelines that Darwin produced for us has applied to a much wider and diverse range of media. We’ve used the brand identity on neon signs and other signage, vehicles liveries, complimentary pens, uniforms, lots of electronic media – web sites, email shots, blogs, social media – even in the interior design of our offices and demonstration suites. The design was delivered with enough flexibility of application to work with everything we’ve tried so far and it still conveys the qualities of solidity, dependability, innovation and expertise that we wanted to convey. We’re regularly complimented on our branding and we’re told that it makes us stand apart from our competitors, which was the whole idea in the first place. Darwin certainly delivered for us.”
GRAEME HIND, OPERATIONS & MARKETING MANAGER, SIEBERT TELECOMMUNICATIONS