BIJOU, BUT PERFECTLY FORMED - Branding, Design and Marketing

BIJOU, BUT PERFECTLY FORMED

THE SPECIALIST POP-UP WINE BAR

Bijou is a highly individual pop-up wine bar serving thoroughbred wines from a customised horsebox and wooden bars. The goal is to transform and enhance the choice and quality of wines provided at events throughout the UK, and to do it with individualistic style.

Bijou MD Gillian Snowden – “The brief to Darwin for our logo and corporate identity was simply to interpret and reflect what we do and how we like to do it. We had no previous designs, nothing in place, we were brand new, so Darwin had a free hand. ”

From the start, Darwin invested time in asking questions, listening to the answers and looking deeper into the business, the competition and the marketplace. You might say we drank deeply from the magnum of research.

“We love the result, and lots of customers mention it. The feedback is very positive. Bijou genuinely is an effervescent, bubbly company, serving sophisticated products to discerning people who appreciate quality in enjoyable settings. The new identity chimes with all that brilliantly. It works hard for us. So, cheers Darwin!”

GILLIAN SNOWDEN, MANAGING DIRECTOR, THE BIJOU WINE CO

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> READ THE FULL BIJOU CASE STUDY HERE