After more than a decade, the MacArthur Denton ID was due an upgrade. The company had matured and changed in various ways and the directors decided that the branding had to move with the times. On the other hand, they saw benefits in continuing to reflect MacArthur Denton’s status as an experienced company with significant Scottish roots.
Darwin applied design and brand-building expertise, along with their outsider’s independent mind, in delivering a tailored solution. Macarthur Denton Director Ray Gault said, “Darwin helped us think more clearly not just about how the identity looks, but also about how it operates across our whole brand and enhances the impressions we make in a sophisticated market.”
Well received within the company and externally, from its launch day onwards, the new identity is proving an asset in reflecting a contemporary evolution of traditional strengths.
“Darwin were never nebulous, and gave strong guidance. Vincent’s ability to explain the process, aims and proposals clearly as well as ask objective questions proved invaluable – as did Darwin’s overall grasp of the marketplace. The new brand identity has prompted positive reactions across the board, from clients, peers and Macarthur Denton staff alike.”
RAY GAULT, DIRECTOR, MACARTHUR DENTON
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