Who or what is LINIAN? An innovative means of attaching cables to building materials, the LINIAN Fire Clip was conceived, designed and developed in Glasgow, Scotland. A major step forward in fire clip design, the LINIAN solution offers important benefits in efficiency, safety and cost.
Here we have a ground-breaking product with exceptional advantages, including being 70% quicker to install than orthodox clips, and possessing a seriously high melting point – immense strengths in structural and functional integrity. However, the corporate branding, identity and tagline were not complementing the features, benefits and sheer excellence of the product.
LINIAN Sales And Export Director Lynne Jhangeer contacted Darwin. She said, “From the word go, Darwin were professional. Their research, allied to their experience and insight, helped opened our eyes to the marketplace in the round… then together we were able to build on the unique, distinctive qualities of our business. Darwin also immediately brought more clarity and consistency to the branding plan, from wording to imagery, logo to colour schemes. It freed up our team at LINIAN to focus more on process, distribution … everything was more cohesive.”
The new LINIAN website, complete with redesigned logo, tagline and print collateral, is up and running, helping LINIAN attract even more interest and orders locally, nationally and globally.
“From the start, Darwin impressed us with their professionalism. The depth and quality of the initial research they produced was excellent, and opened our eyes to the marketplace in the round, not just our own set-up. Darwin came up with questions we simply had never thought of, which helped us re-focus and concentrate on what exactly we had to do. Vincent just got it: he understands what we are about.”
LYNNE JHANGEER, SALES & EXPORT DIRECTOR, LINIAN FIRE CLIP