Since they were established a little over thirty years ago, they have risen from humble beginnings to become one of the world leaders, in the design and manufacturer of museum showcases.
Click Netherfield wanted to raise awareness of their brand in specific market segments and shape out-dated perceptions in some others. There were issues with positioning within each of their market segments and they were unsure if the correct messages were being communicated.
The first thing we did was provide a professional outside opinion using strategic thinking and problem solving to diagnose trouble spots in their brand and discover their brands strengths, weaknesses, opportunities and threats. Then we identified the areas for improvement.
We helped them determine, define and segment their markets and outline the key messages they should be communicating to each target audience. We helped to define their primary positioning and understand what marketing materials they would need in order to shape perceptions and create distinction in the marketplace.
The end result is a strong, distinctive, highly visible brand identity that references the worldwide reach of Click Netherfield; the international breadth of the contents of the company’s showcases; and the extent of the experience and thinking that goes into them. The globe itself is made up of many different parts coming together.
The colours imply the prismatic effect of glass showcases – knowledge is refracted through the showcases into people’s minds, to inform and illuminate the present and the future. The overlapping shades and colours suggest transparency both in terms of the organisation itself and the subject matter – glass. The tagline reflects the global image above it, along with Click Netherfield’s know-how and ambition.
We have helped Clicked Netherfield establish a powerful, strong and highly visible brand identity and put in place a unified consistent approach to branding that is helping them attract new business.
“Darwin helped us to clarify our market segmentation and to develop positioning and USP’s for our brands, they then delivered stunning marketing collateral to fully support this.”
MIKE CHAPLIN, MANAGING DIRECTOR, CLICK NETHERFIELD
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