Alexanders Town & Country Specialists

Who are they? Alexanders is a family-owned and run Town & Country Store specialising in the equestrian retail market.

Since its establishment in 1858 the company has earned a top class reputation for its specialist product range and knowledge, founded on friendly, helpful, professional service. It is important to the company that the new identity respects its fundamental values.

How did Darwin resolve the brief?

The end result is a strong, distinctive identity that conveys the traditions of a thoroughbred company whilst reflecting and conveying a contemporary feel. It capitalises on deep-rooted values within the company’s visual heritage, such as experience and knowledge, and introduces new values such as modern standards of service.

“We are a family business with over 150 years of history. In 2012 we were seeking to update our brand as part of a business improvement plan. Vincent, and his team at Darwin, took us through a thought provoking process, examining our existing business brand and developing a range of revised branding options. Vincent skilfully guided us through these options to a conclusion. We now have a brand that subtly alludes to our past while imaginatively modernising our image for the future. We have new signage, a new website, new stationery, new vehicle livery and new advertising. Comment has been universally favourable from customers, suppliers and other business contacts alike. We are very pleased with work done by Darwin. They have established themselves as a key member of our overall business team and we look forward to working with them as we evolve our brand and marketing in the years to come.”