Who are they?
Macarthur Denton is a Glasgow-based firm of Independent Financial Advisers offering expert, forward-thinking financial advice to individuals and business clients throughout the United Kingdom.
What was the brief?
The perception at Macarthur Denton was that their corporate identity had served its purpose. After 12 to 13 years of sterling duty, it was felt that the ID was looking tired and in need of ‘freshening up’, the better to reflect the company’s belief in constant progress. However, they didn’t want to sacrifice the obvious benefits of being an established, experienced firm, and Macarthur Denton have always been proud of their Scottish roots.
Darwin brought high quality design and brand-building skills to the task that were unavailable in-house at Macarthur Denton. An outsider’s ability to ask objective questions proved invaluable – as did Darwin’s overall grasp of the marketplace – in the creation of a unique, bespoke design solution.
What met with most approval from Macarthur Denton was Darwin’s ability to explain the process, aims and proposals clearly – “Darwin were never nebulous, and gave strong guidance.”
RAY GAULT, DIRECTOR, MACARTHUR DENTON
The new ID has prompted positive reactions across the board, from clients, peers and Macarthur Denton staff alike. “Our people are now proud of the corporate identity. And it gives us a good foundation building other aspects of the brand.”