As almost every creative branding agency will tell you, it’s not a cost, it’s an investment. If only you had a £1 for every time you’ve heard that over the years, you would probably be a very wealthy person. In which case you wouldn’t need to ask that question in the first place, as you would no doubt be able to afford it. Probably twice over.
As much as that answer may be predictable, it’s also true. But not every creative branding agency can prove it. Luckily, we can, with our rebranding case studies showing a typical increase in sales of 20% – 60%. You can read a branding case study HERE .
The other answer you will typically hear is that costs vary, depending what your objectives are, what it is you’re trying to achieve and of course, how much work is involved. That’s also true, but we understand you need some kind of budget right? To let you know whether or not we are in your ballpark, so to speak. Well, in our many years of experience we have been involved in many, many rebrands costing anywhere between £7,500 and £750,000. But it does depend totally on what you need done. And the truth is, we simply don’t know that at this stage.
Every rebranding project is different because there are so many variables, from market sector to competitors, company heritage to location. Your rebrand could be fundamental, a complete rethink of all that you do, from your name, brand identity, logo and uniforms, to the footflow through your premises and even the type of coffee you serve your clients. Of course, not everybody needs to rebrand. Perhaps your brand or only certain parts of it need slight modifications. You may require different things. You may discover that all you require are relatively minor changes, a subtle retuning of tone of voice in marketing communications or an updating of your brand identity. We will only know exactly what you need once we have met you and done some initial digging. Then we can tell you exactly what needs done and what it will cost.
Then of course there is your budget to consider. Do you have one in mind and can we work to your budget? Absolutely, as long as it’s a realistic budget for what you’re looking to achieve and what you want us to do for it. Generally we are flexible and will guide on the best use of your available budget.
So unfortunately we can’t tell right now exactly how much your specific project will cost. What we can tell you is that Darwin represents exceptional value for money as our business model is designed to minimise client costs and maximise agility. We offer a simple, no nonsense approach. There may always be a brand agency out there who will be cheaper, but with 30 years experience behind us already, you can rest assured that our experience, track record, creativity and results, will provide you with the risk free option. So what we can say is that Darwin represents excellent value for money.