Who were they? Dunbar Bank was a commercial property funding bank owned by Zurich Insurance Group, which financed property developments the length and breadth of the UK.
From 1998, until a reorganisation of Dunbar’s business model saw them cease their banking operations in 2010, Darwin advised closely on branding and design work, and implemented all Dunbar Bank brand collateral, including brochures, direct mail and advertising campaigns.
What was the brief?
The briefs to Darwin, which varied over the years as the bank responded to changes in the market, consistently reflected the organisation’s dedication to high quality, collaborative, personal service for its customers.
We scoped five brand values: Dunbar Bank was secure, customer focused, expert, open and confident in all its dealings. We had to convey that Dunbar Bank was always personal, warm and engaging, yet to the point. Here was a bank that was considerate towards its customers, while always considering what was in their best interests.
“Having worked with Darwin Brand Consultants for more than 10 years, it’s like working with friends. Friends who just happen to have a wealth of expertise of what it means to keep a brand alive and most importantly moving forward. Their ability to provide outstanding brand and marketing collateral which embodies the brand and its ambitions is second to none. They are proactive and thorough, creative and dedicated and work as part of your team to achieve the best results. I would have absolutely no hesitation in recommending them to others.”
VIV MORTON, GROUP MARKETING CO-ORDINATOR, DUNBAR BANK PLC