Taglines take on a different role depending on the naming approach the company has taken or the brand they are supporting.

A good tagline helps convey a promise of value to the target audience and ultimately positions the brand within the market.

Some taglines are obviously better than others, and there are a few guidelines, or rules of thumb, that correlate with good taglines:

Here’s my top five tips for great taglines.

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No matter how innovative your small business service or product is, you need to make potential clients aware of it before you can turn it into a success.

Marketing is the method that most small business owners use to get the word out about their company, but marketing isn’t just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your company so that potential clients have an idea of what to expect when working with you, understand what sets you apart from competitors and can identify your company out of a crowd of others in the industry.

Branding is one of the most important tasks a small business can do, since it could be the tipping point between gaining and losing sales.

If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started.

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How to develop a marketing strategy in 5 easy steps

The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results.

A marketing strategy will help you in defining business goals and develop activities to achieve them.

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