HOW TO GUIDES

The Basics Of Branding For Business

Branding is one of the most important aspects of any business, large or small, retail or b2b. No business can afford to ignore branding because it’s the personality, voice and character of the business: it’s how you get recognised instantly in a crowd, and get remembered in positive, relevant ways.

This simple guide will give you a basic understanding.

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The Business Case For Managing Your Brand

A brand is a living thing that requires, deserves and rewards attention and investment: the stronger your brand the greater the benefit it can bring to your company.

So managing your brand well can translate into profits and brands are being treated more and more as profit-making assets for companies.

This simple guide will show you how.

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Improve Profits By Design: Why Every Business Should Use Design As Part Of Its Overall Strategy

The single most compelling, rational reason for investment in design is to increase profit while enhancing your relationships with customers. Good design helps a business define and differentiate itself.

This simple guide will show you how.

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6 TOP BRANDING TIPS FOR SMALL BUSINESSES

No matter how innovative your small business service or product is, you need to make potential clients aware of it before you can turn it into a success.

Marketing is the method that most small business owners use to get the word out about their company, but marketing isn’t just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your company so that potential clients have an idea of what to expect when working with you, understand what sets you apart from competitors and can identify your company out of a crowd of others in the industry.

Branding is one of the most important tasks a small business can do, since it could be the tipping point between gaining and losing sales.

If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started.

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WHO REALLY IS YOUR IDEAL CUSTOMER?

We’re not just talking about a broad-brush description of your brand’s target audience, but rather, a rich definition of the perfect individual for your brand.

Because, the more we understand them, their wants, needs and desires, the clearer and more accurate we can make any communication with them.

This simple guide will show you how to find out.

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THE TOP 5 MISTAKES MADE IN MARKETING

A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service.

However, marketing mistakes can just as easily cost your business thousands of pounds.

Here is a checklist of the top 5 mistakes commonly made in marketing.

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