HOW TO GUIDES

HOW TO MAKE THE MOST OF OUR HOW TO GUIDES

These guides represent the gathered wisdom of Darwin. They are a little library for you to visit, dip into, trawl through and generally rummage about in for ideas, experiences and solutions to questions you may have … maybe even solutions to problems you don’t even know you have.

We add to the guides regularly, so keep on dropping in, and dropping us a comment or question or two. We’ll be delighted to hear from you.

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Branding 7 top tips to make sure your business stands out

Branding and marketing your business is vital no matter what sector or industry your organisation is in. You need to retain your customers, secure new customers and, at the same time, keep them all satisfied.

So here’s our seven top tips to make sure your business stands out.

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How To Cost Branding, Design And Marketing (And Maximise The Value Gained)

When it comes to branding, design and marketing, as with other professional services, you tend to get what you pay for. When looking at estimates for branding, design and marketing services, there are two main differences to consider:

This simple guide will give you a basic understanding.

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How to Hire a Design or Brand Consultancy in 5 Easy Steps

If you are looking to promote your brand, with a view to achieving specific key business objectives such as increasing profits and market share, and you feel you will benefit from hiring in the necessary expertise, then here are five easy steps to help you choose those helping hands more professionally and more efficiently.

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How To Write A Better Marketing Communications Creative Brief

If your brand is already defined and you’re ready to take the brand to market with outbound or inbound marketing, a well-written creative brief will help you define the purpose of each particular piece of marketing communication.

This simple guide will show you how.

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Our Top Seven Criteria For A Good Brand Name

Since a brand name can represent a product, service or company, one of the most important decisions you will ever make is on what name to use. If your brand name can do some or all of the work in identifying what your product or service is about, and how well you do it, then you have a strong, hardworking marketing tool right there on everything you do and say.

This simple guide will show you how.

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