Darwin Brand | Offering all aspects of Branding

Darwin Branding

A BETTER BRAND MEANS A BETTER BOTTOM LINE.

AS A SPECIALIST CREATIVE BRANDING AGENCY, DARWIN COMBINE MARKETING, DESIGN AND BRANDING EXPERTISE TO GIVE OUR CLIENTS THAT EXTRA ADVANTAGE THAT WILL HELP THEM GET TO WHERE THEY WANT TO BE.

We help our clients brands connect with their customers and prospects in ways that their competitors don’t, increasing their customer base, market share, sales and profits. In turn their business grows and it’s monetary value increases. We help our clients achieve their objectives through four distinct branding and rebranding services:

BRAND AUDITS

A brand audit is a thorough examination of your brand’s current position in the market compared to your competitors and a review of its effectiveness.

BRAND STRATEGY

A Brand Strategy plans the most effective way to build and develop a positive and profitable connection with your target market, identifying how you intend communicating these important messages to your target audience through the most appropriate marketing communication channels.

BRAND COMMUNICATION COLLATERAL

Our track record in providing engaging, compelling and cost-effective brand communication collateral includes: brand naming, brand identity, brand positioning, brand guidelines, brochures, leaflets, advertising, promotional campaigns, direct mail, exhibition graphics, interior graphics, logo, stationery, packaging, point of sale, vehicle livery, signage, staff uniforms, website, social media and promotional videos.

BRAND CONSULTING

Brand Consulting is where we sit down together with you and your team and analyse how the overall business and brand are performing and what, if anything, needs tweaked or improved in order to achieve your objectives.

Our goal is to ensure that our client’s brands, whether products, services, or organisations, stand out from the crowd and communicate effectively with their customers and prospects.

ADVANTAGES AND INSIGHTS

The ability to produce creative and consistent branding is a Darwin signature, and given our 30 years’ experience in branding and rebranding, we believe we have advantages and insights to offer that can make significant differences to almost any company, large or small, local or national. Such strong branding experience, combined with our expertise in marketing and design, gives us (and our clients) an added advantage in enhancing the awareness, performance and impact of products and services in virtually any sector, whether public or private, retail or corporate, B2B or B2C.

WHY BRANDING IS IMPORTANT

Branding is one of the most powerful tools in business. It is a truly influential and dynamic symbol of a company’s activities. If you understand exactly how and why branding influences customers in their consumer choices, then you can start utilising the limitless potential your brand contains. Businesses and organisations use branding to give them an edge. It allows them to stand out from their competitors and become desirable. The importance of branding a business lies in the ability to engage the target market, wherever and whenever it is encountered, and to out-think and overcome rival brands.

SO WHAT ARE THE ADVANTAGES OF BRANDING?

Here are just six reasons branding is important:

  1. BRANDING MAKES IT EASIER FOR THE CUSTOMER TO BUY
    Customers automatically and instinctively understand a product, company, or service’s feature and benefits from its brand. This makes branding an essential tool in influencing consumer purchase decisions.
  2. BRANDING MAKES IT EASIER FOR YOUR COMPANY TO SELL
    Not only does a brand influence customers, but it also places an inherent value judgement on the company itself, and influences what people are prepared to pay for it.
  3. BRANDING MAKES IT EASY TO BUILD BRAND EQUITY
    Brands can create a repository of recognition, awareness, and customer loyalty, if you invest in the brands carefully. These benefits exert influence further, for longer than typical profit-based initiatives.
  4. BRANDING CREATES AWARENESS
    Awareness is created by precise and accurate brand communications, utilising the right media, targeting the right people, and using the right overall message.
  5. BRANDING BUILDS TRUST AND BRAND LOYALTY
    A brand is a shortcut to conveying the compelling truth behind your product, company or service. In addition, if a brand lives up to its promises, a greater bond of loyalty will develop between it and the consumer.
  6. BRANDING CAN INCREASE SALES
    Only one company can ever be the cheapest, so a strong brand is a more valuable asset in customers choosing you over the competition. We recommend that you differentiate yourself in ways other than just price. Being cheap isn’t unique.
THE BENEFITS OF BRANDING

Those six points above are the stripped-down key benefits of branding, if you can get it right. Getting branding right is another matter, usually best dealt with by a professional branding agency such as Darwin, where experience, expertise and creativity in not just branding but also design and marketing can accelerate the journey to more effective branding.

We do it by; making your customer offering clear, letting prospects know what you do better than anyone else, communicating effectively with all interested parties, making a profitable connection with your target audience, creating a differentiated and competitive stance, changing or shaping perceptions in the marketplace, making you appear more professional, delivering the right offer to the right people, giving your business a consistent and unified brand approach, giving your business and brand focus.

THINKING OF REBRANDING?

Beyond the rebrand are distinct commercial benefits and sharper competitive edges. The effects can be profound, the benefits substantial. Taken to its ultimate conclusion, rebranding can transform and rejuvenate your entire business. It can eradicate weaknesses and ensure you build on your strengths. For instance, if you’re looking to increase your sales, market share, customer base or profits, then rebranding is a great way to achieve that. We’ve written a whole blog article on why business and organisations rebrand, which you can read HERE.

Of course, the depth of a rebrand depends on the specific challenges you face, so the changes may turn out to be subtle or far-reaching, but to rebrand effectively you should really consider the whole picture. Understanding rebranding is important because you are transforming how people think of your brand, and that carries risks – and potential benefits and opportunities too, of course. But deciding when to rebrand is crucial. There are common factors, pain points and situations when rebranding could, should or simply absolutely has to happen. We’ve written an interesting blog article on when you should rebrand your business or organisation, which you can read HERE.

Darwin’s expertise can help you focus on exactly what your business may need to progress faster, more efficiently and more productively. You can find out more on how we go about it HERE.

IF THERE IS A SPECIFIC PROJECT YOU WOULD LIKE TO DISCUSS, OR YOU WOULD LIKE TO HEAR MORE ABOUT DARWIN’S BRANDING SERVICE, THEN YOU CAN CONTACT US HERE.

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