Brand Healthcheck

Brand health check

The following questions can help you determine how your brand is standing up to the test of time and will be a good early indicator of whether or not your brand is in need of some attention. You should ask these questions on an annual basis, at the very least.

Brand Healthcheck

YOUR BRAND

Does your logo accurately reflect the character, personality and tone of your business?

YOUR BRAND

Does it look jaded or dated, with a typestyle, colours and design that seem stuck in the past?

YOUR BRAND

Does it inspire potential customers to overlook the competition and come to you?

YOUR BRAND

Does your tagline accurately convey your brand positioning and what makes you unique?

YOUR BRAND

Is your name still an appropriate label for the business you’ve become, the promise you keep, and the markets you serve?

YOUR BRAND

Is your brand well recognized among those you target as customers?

YOUR BRAND

Do your brand name, logo, and tagline appeal to current market and cultural tastes and trends?

YOUR CUSTOMER COMMUNICATIONS

Is all your marketing materials from Brochures, Adverts to Website consistent in look, tone of voice and message?

YOUR CUSTOMER COMMUNICATIONS

Is your customer offering clear and easily understood?

YOUR CUSTOMER COMMUNICATIONS

Do your marketing communications from Brochures, Adverts to Website make it clear what you do better than anyone else?

YOUR SALES

Have company sales fallen?

YOUR SALES

Are you attracting enough of the right type of customers?

YOUR SALES

Are you continuously persuading potential customers to overlook your competitors and come to you?

YOUR SALES

Are you facing new or stronger competition?

YOUR SALES

Has your company, products or service offerings changed or improved in recent years?

You have now completed the Brand Healthcheck. To retrieve your outcome, please fill in the form below.
Please rest assured we will not share your details or pass them on to any third party.

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