As a graphic design agency Glasgow, our view of branding is fairly simple. If your brand connects with your customers and prospects in ways that your competitors brands don’t, then you win, by increasing your customer base, market share, sales and profits. In turn your business grows and it’s monetary value increases.
Of all the graphic design agencies in Glasgow, we understand that business is a process, not an entity. And successful businesses are those that continually adapt to changes in the marketplace, the industry, the economy, and the culture. But what about your brand? Does it reflect these changes? Does it visually communicate everything the company currently stands for, or merely what it once stood for?
Charles Darwin said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” It’s exactly the same in business. And your brand has to respond to these changes to, or risk becoming out of step.
Deciding what needs updated and what is working just fine can be a complex affair. Is it a simple refresh that’s required, or a complete rebrand. Perhaps it’s just some fine tuning of your key messaging or perhaps your positioning is out of sync. The depth of change required depends on the specific challenges you face, so the changes may turn out to be subtle or far-reaching. Either way, you should really consider the whole picture. Which is why we would always advise that you consider carrying out a brand audit before making any changes to your branding. Darwin are one of the very few creative agencies Glasgow who offer a brand audit as part of our services.
Established as a creative agency in Glasgow since 1994, we have throughout that time built up an understanding of common factors, pain points and situations when refreshing or rebranding could, should or simply absolutely has to happen. The following questions that we have developed over that time can help you determine how your brand is standing up to the test of time and will be a good early indicator of whether or not your brand is in need of some attention.
To take the brand healthcheck, simply answer the questions below by clicking the yes or no button, then click next to move on. You can always go back at any time to change your answers. The whole process should take no more than a couple of minutes. It’s not exactly scientific, but it will give a good idea of currently how healthy your brand is.