Good brand collateral puts your name in front of prospects and gets noticed in a compelling way. The best brand collateral helps you build your brand. The very best brand collateral is remembered, kept and talked about and works hard for you for a long time, and helps protect your brand when markets and circumstances don’t go your way. From humble business card to sophisticated promo video, it all helps. If you let it.
Well-crafted branding enhances customers’ familiarity and comfort level with your products or services and that makes them far more likely to purchase.
At this stage, we design the communication collateral identified in the Brand Strategy that will carry your message – your logo, stationery, brochures and whatever – any part of your company that comes into contact with prospective customers or suppliers. We call these moments of truth or ‘touch points’. You’re touching the target’s mind, which is essential if you are to:
• BUILD AWARENESS
• STAND OUT
• BECOME MEMORABLE
• PERSUADE PEOPLE TO PURCHASE, PHONE, CLICK OR VISIT
• REMIND CUSTOMERS THAT YOU’RE STILL AROUND AND BRILLIANT AT WHAT YOU DO
Finally, there’s the project and production management bit where we set about the flawless implementation of everything we’ve agreed upon, drawing upon our contacts across the industry, ensuring that your work is delivered on time and on budget, keeping you informed every step of the way.
EXTERNAL CREATIVE SERVICES WE OFTEN COLLABORATE WITH
• Interior Design
• Website Programming
• Public Relations
ONCE YOUR BRAND COLLATERAL HAS BEEN SUCCESSFULLY IMPLEMENTED, IT’S TIME TO START THE BRAND CONSULTING PROCESS, WHICH YOU CAN READ ABOUT HERE >>>
READ ENOUGH AND JUST WANT TO GET STARTED? THEN CONTACT DARWIN NOW >>>